Successful Franchise

Exploring the Common Myths of Owning a Lawn Care Business

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A question we get asked a lot at Weed Man, especially from franchisee prospects, is ‘what do you do during the off-season?’ Many people believe that lawn and landscape companies put their businesses on hold in the colder months, which isn’t true. There are many things business owners can do to keep their business and employees thriving during the winter. With the summer months coming to a close, today we’re going to explore the most common myths of starting a lawn care business by discussing several things Weed Man owners do when, baby, it’s cold outside!

Myth: Lawn and landscape companies close during the winter.

Debunked! This is one of the biggest myths out there. In fact, lawn and landscape businesses that simply close during the winter months often have low employee retention rates and also experience difficulties when trying to gain momentum in the new season. Several business owners in our industry decide to diversify and offer season-relevant services, such as snow plowing or holiday lighting. However, there are still several ways to keep busy and generate revenue if companies do not offer winter services. The off-season is a great time to run a thriving sales room, meet and plan for the upcoming season, and make structural improvements in preparation for the following season.

Myth: Lawn care employees get laid off each winter season because they have no work to do.

Debunked! There is always something to be done during the winter season, regardless of whether or not technicians are needed in the field. The off-season gives businesses the chance to tend to vehicles and equipment, as well as focus on training. This is also a great time to acquire new customers for the upcoming season- a project that requires a steady employee base.  As a Weed Man franchisee, you’ll always be building on a growing database of renewing customers, creating equity and expanding your business in the process.

Myth: Lawn care businesses don’t generate revenue in the off-season.

Debunked! We’re sure there are probably lawn care businesses out there who don’t work at all during the off-season. At Weed Man, we believe the colder months are a great time to sell, sell, sell and plan for the upcoming season. We encourage franchise owners to offer early sign-on incentives to customers to keep the momentum going all year long. Offering discounted rates for pre-paying is a great way to generate revenue during the winter season. Additionally, our skilled corporate team has mastered the art of marketing lawn care, no matter the season. We are the #1 lawn care franchise, after all! Not to mention that our services run through to the fall months and start in early spring.

Myth: If a recession hits, lawn care companies will go out of business fast.

Debunked! Year after year, research shows a significant increase in the use of professional lawn and landscape services. Despite the ongoing vulnerability of the economy, lawn care services continue to be a desired service by dual-income families, maturing baby boomers and consumers who are choosing to enjoy vacations at home. Across all of these demographics, consumers understand the value of a healthy looking lawn and landscape and enjoy the tranquility that a lush, green lawn can provide. Lawn care is just a small slice of the consumer’s disposable income and one of the last budget items to be cut when belt-tightening is necessary. While nothing is recession-proof, many of our companies have flourished during recessions. Also shielding lawn care from exposure to recession is its high perceived value as a low-cost service that enhances both property value and pride of ownership. In fact, studies have shown that professional lawn and landscape services can add as much as 15% to a home’s value at resale.

Yes, lawn care businesses are booming in the spring and summer months. After all, this is when our lawns need the most care; however, as we’ve laid out above, there are still ways to successfully run your lawn care business in the winter. With the support of a franchise, especially, there are also ways to maintain recurring revenues.

If owning a lawn care business is something you’ve considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option and we would be happy to meet with you to determine whether it would be a good fit for us both. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

Why Proper Training and Support Are Imperative

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At Weed Man USA, we believe that proper training and support are imperative. Whether new employees are experienced in the industry or not, training is a great opportunity to expand the knowledge base of all staff members. We encourage franchisees to provide ongoing support to all of their staff, to support the success of employees and allow them to handle any issues they may have on the field or in the office, with more confidence. In a franchised business like ours, franchisees can utilize Weed Man’s large network of experienced and knowledgeable contacts to train appropriately, rather than spending a large part of their budget on development, like many independent businesses do. A little bit of training goes a long way, providing both the company and the employee with benefits that make regular training worthwhile. These benefits include:

Employee Satisfaction & Improved Performance

Giving employees the opportunity to learn while on the job is a great way to boost morale. Taking the time to work with staff will help improve the overall performance of your team. Supporting your team members in their roles will also provide them with more confidence that will ultimately result in a better overall employee retention rate. Everyone wins!

Less Supervision

As mentioned above, when employees are equipped with proper training, everyone benefits. Less supervision is required on behalf of the employer, eliminating the need for micromanagement. This also goes hand-in-hand with boosting employee morale, as your team will feel trusted and work harder to maintain that trust.

Chances of Promotion

Not only does ongoing training increase employee confidence, it is also a tried and true method of molding your employees into the brand ambassadors you want them to be, giving you the confidence to promote key players. This will save you time and stress when you need a position filled; rather than hiring externally and having to spend hours of time training a new employee, you can simply provide existing employees with increased responsibilities and career opportunities.

Opportunity to Address Weaknesses

Training is an integral part of bettering your business. Inevitably, employees will always have different personality traits, strengths and weaknesses. One-on-one training sessions will allow you, as a business owner, to address their weaknesses in an appropriate way, allowing them to learn and work with more confidence.

Fewer In-Field Accidents

Health and safety is always a concern. It is important that we keep our employees safe. Proper training helps lower the number of in-field accidents, especially in industries where large machinery is used.

When Weed Man USA brings a new franchisee on board, we provide extensive, 10-day training at our head office in Ontario, Canada. We take the time to really teach new franchisees about our systems and our business model as a whole. Additional training is always available down the road, anytime our ‘zees’ feel the need to spruce up their skills or take a refresher course in business systems, marketing, admin, or agronomics. Proper training and support largely contribute to the success of Weed Man, and remain one of the reasons we have become North America’s leading national lawn care franchise.

If you own a business in the green industry and are looking for an additional profit center, or if you’re an aspiring entrepreneur and are interested in learning more about franchise opportunities with Weed Man USA, visit http://www.weedmanfranchise.com.

Training and Support

Making the Transition

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Being an eligible prospect for franchising with Weed Man doesn’t have much to do with your career background; in fact, we are proud to cater to anyone interested in joining the extended Weed Man family, so long as you have the right attitude and approach to ownership. Our network of lawn care professionals includes men and women from all walks of life and various careers.

Are you looking for a career change? Interested in being in control of your future and running your own business? Franchising with Weed Man not only gives you that opportunity, but also equips you with the necessary tools and support system needed to become successful. Making the transition from one industry to another can be a frightening and life-changing decision. Many onlookers believe that all Weed Man franchisees must have derived from a lawn care background, but this is not the case. See below for some of the many backgrounds our existing franchisees have come from.

Lawn and Landscape

If you have experience in the industry, making the transition to becoming a Weed Man franchisee will only be easier for you. We have helped hundreds of landscape business owners enjoy an additional lucrative revenue stream by diversifying with lawn care and, in turn, expanding their service offerings. If you own a lawn care maintenance business, aligning yourself with a nationally recognized brand could be a smart move. Because the majority of Weed Man customers renew year after year, a dependable model of recurring revenues becomes a part of your financial profile.

Pest Control and Other Green Industry Careers

Many of our franchisees have decided to diversify their businesses by adding Weed Man’s services to their pest control, nursery, or irrigation offerings. This is a great opportunity to cross market, giving franchise owners the ability to grow by appealing to a wider range of clients.

Corporate

Are you stuck in a corporate job, bored and looking for a change? We’ve welcomed candidates from teaching, marketing, and accounting backgrounds, and the list continues to grow each year. Our franchisees are their own bosses, have the ability to work outdoors, and learn new skills each and every day. Don’t have an agronomic background? No problem! We offer extensive, 10-day training for new franchisees – and we’re always there for anything you need along the way.

Military

At first glance, it may seem difficult to see the connection between lawn care and the military. However, the military demands structure, teamwork, and discipline – the very elements upon which a successful franchise is built. Weed Man believes in military personnel, past and present, and would like to help you transition back into the business world. Our military incentives are some of the best in the industry, and we are working hard to offer more every day. As well as being a member of the IFA’s VetFran program, we provide franchise fee discounts and different options of financing for qualified military personnel.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option and we would be happy to meet you, guide you and help you form a strategic partnership! For more information on franchising with Weed Man USA or to read our many Success Profiles on existing franchisees, visit http://www.weedmanfranchise.com.

Time to Franchise

How Weed Man Sets You Up For Success

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At Weed Man USA, our franchisees’ success and dedication are two of the most important aspects of our brand’s great reputation. Their success is our success, which is why we do all we can to train and support Weed Man owners across the country, to set them up to be the best they can be.

Building a profitable business isn’t easy, but after over 45 years in the game, we have what it takes to help franchisees rise to the top. Weed Man franchisees are set-up for success from the very beginning, and here are just a few reasons why:

  1. How do you do? New prospects are initially introduced to the Weed Man brand via an informative phone call with our Franchise Consultant. This call is used as a tool to get to know one another, on both a personal level and a business level. If both parties determine the partnership to be a good fit, potential franchisees go through an initial webinar to get a feel for our systems, what the franchising process looks like and to learn more about our brand.
  1. We offer extensive, continuous training. Once the mutual investigation process is complete and the FDD has been signed, new franchisees attend our 10-day long training at the Weed Man head office in Ontario, Canada. Several topics are discussed, including administration, technical, marketing, business planning and budgeting, as well as all of the training tools required to manage new employees. But it doesn’t stop there. We help franchisees stay current and on the cutting edge of lawn care with ongoing training and regular seminars. And through our team of regional franchisors, you’ll have constant access to an experienced consultant who wants your franchise to succeed.
  1. We’re swimming in a wealth of ‘green’ knowledge. When you become a Weed Man franchisee, you join the extended Weed Man family. Our network of Weed Man franchisors represents decades of lawn care operation experience. Their collective wisdom has been fine-tuned into a system that allows you to run a successful lawn care operation with no prior lawn care or agronomic training or knowledge.
  1. Forty-five years has been good to us. Weed Man has been around for over 45 years, so we have quite the history to back us up. Over those almost five decades, we have earned a solid reputation that we are very proud of. Not only are our customers happy, but we are also known in the business world for having outstanding franchisee satisfaction. Just recently we were named one of the “Best Franchises to Buy” by Forbes. Also, Weed Man has consistently ranked amongst the best of the best by Franchise Business Review and Entrepreneur.
  1. We teach fundamentals. It’s not all about knowing lawn care and agronomics! New franchisees are trained on how to build a successful Weed Man franchise, as well as how to manage growth and profitability. Head office provides ongoing support when it comes to all facets of the business.
  1. We make it easy for anyone. We have hundreds of franchisees, all with different career backgrounds and strengths. Whether you are currently a part of the green industry, or you are in a completely unrelated field, we make it easy for entrepreneurs with the right attitude to become Weed Man franchisees. It all comes down to your approach to ownership and your drive! Click here to read more about the diverse owners of Weed Man.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man can make franchise ownership easy for you, too. We would be happy to meet you, guide you and help you form a strategic partnership! For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com/.

Weed Man Lawn Care Franchise

Making the Decision to Franchise

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When looking into franchising opportunities, it’s imperative that you develop a good feel for the company and the brand itself before making your final decision. Franchising is not a get-rich-quick solution, although if you work at it, you can certainly be successful. Just like starting any business, though, it is an investment – one that could change your life. So, do your research and get your feet wet before jumping right in! Here are some tips to review before taking the plunge.

1. Speak to existing franchisees (as many as you can). Even pay them a visit if it’s feasible. Make up a list of questions that could help you determine whether the franchise is for you or not. Ask questions like, ‘Why did you choose to franchise here?’ or ‘What did you do before you started with the company?’ or ‘How has this choice affected your day-to-day life?’ And lastly, one of the best questions to ask is, ‘If you could do it all over again, would you?’ This will allow you to get to know the franchise owner on a personal level, so you can relate to him or her and get a feel for whether or not the franchise brand in question would suit your lifestyle, values, and direction.

2. Next, talk business. Ask about franchise costs and revenue, how long it has taken other franchise owners to get where they are now, how they deal with their employees and what they are paid, etc. These are all questions that you can reference if you decide to buy into the company in the future; and the answers you receive will allow you to get a sense of how successful you could be.

3. Create a rating system. Another way to gauge their experience with the company is to ask franchisees to rate, on a scale of 1 to 10, how they feel about various aspects of the business. This could include anything from how useful initial training was to how effective the systems are. If you speak to a handful of franchisees and their ratings are similar, you can begin to rely on the numbers and develop a well-researched picture of what to expect. You can also do some digging to see if there are any reports, such as this one, where Franchise Business Review rates Weed Man.

4. Use the tools at your disposal. In today’s technology-driven world, the Internet is a great resource for doing research. Aside from speaking with franchisees, get online and check out the company website, customer reviews and how they compare to their competitors. Be thorough when reading over any important documents, such as the business plan and what your investment includes, so you can grasp where your money is going and what you’ll get out of it.

5. Don’t forget to reflect. Lastly, when all of your research is done, take some time to reflect on your findings. Determine whether you can relate to the company and the franchisees, whether you see yourself being successful with the material provided and whether or not you would enjoy owning a franchise with the company. If you are confident that the company can help you achieve your dreams and goals, you’ve got a winner!

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option. We would be happy to meet you, guide you and help you form a strategic partnership! For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

How to Succeed as a Franchisee

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When it comes to owning your own franchise, there are many factors you should consider. Franchising is not a get-rich-quick solution – it requires work and determination to reach your goals and become successful. Sure, there are several perks to franchising, but you need the skills, the attitude and the passion in order to succeed.

Weed Man USA has several success stories to tell – and that’s something we take pride in as a company. Our franchisees know what it takes to be successful and they do their best to achieve their goals. At the end of the day, it’s the small stuff that separates the top performers from the mediocre results.

Check out these 8 tips for success for more information on how to be the best business owner you can be!

Passion

You must have the passion for the product you’re selling or the industry you’re working in, otherwise the novelty of owning your own business will wear thin fast.

People Skills

You must have great people skills and provide excellent customer-service. This is imperative in any business. If you do not treat the consumer with respect, they will not come back. In fact, they’ll go buy from your competition and then, you’re not only losing their business, but you’re also giving your competitor the upper hand.

Follow the System

In a franchise, the systems are there for a reason. The company has invested money in perfecting the business model and that is essentially what you’re paying for, so if you decide not to follow the system, you are likely not to be successful.

Marketing

Don’t sit back and just expect success with no work. Marketing is a huge aspect to any business. The more marketing, the better. Offer new customers a discount for their service, sponsor a local event or throw a barbeque for your existing clients. Have fun with it!

Network

Be active in your community and make as many connections as you possibly can. The more people you know, the more business you’ll get. Word-of-mouth means a lot.

Sub franchisor, Phil Forgarty discusses Weed Man‘s company culture of giving back to the community in big and small ways through events. Check it out!

Ask for Help

Don’t be afraid to ask for help. When you buy into a franchise, the company wants you to succeed. If you have a question, ask it! Fellow franchisees can also be a great resource.

Attitude

Having a positive attitude in life (and in business) will help you in any situation. Nobody wants to work with a Negative Nancy. Put a smile on that face!

“Attitude is everything” is a phrase many of us have heard before. Click here for tips on how to coach yourself and your team to stay positive and enjoy coming to work!

Employee Relations

Your employees are the face of your company. Make sure you treat them right and they will be loyal to you.

When it comes to learning styles, no two employees are alike. Click here for more information on pumping up your team and acknowledging your employees’ needs.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit centre, Weed Man is a great option and we would be happy to meet you, guide you and help you form a strategic partnership! For more information on franchising with Weed Man USA or to read our many Success Profiles, visit http://www.weedmanfranchise.com.

Meet the Team

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The entire Weed Man organization is 100% dedicated to providing you with the best possible franchise opportunity available. We’ve used our years of experience to develop a support network that is proven to provide you and your family with a bright future in the growing green industry. When you become a Weed Man franchisee, you join the extended Weed Man family. We work together, all of us collectively, to ensure that you receive all of the support you need to excel in your new business.

Meet the Weed Man team! 

Roger MongRoger Mongeoneon – Chief Executive Officer, Turf Holdings Inc.
Roger is a chemical engineer by trade and has over 25 years of Green Industry experience. In 1987, his entrepreneurial spirit led him to purchase his first Weed Man franchise in Hull, Quebec. He expanded two years later with the purchase of seven Weed Man territories in Montreal. His continued and aggressive growth in the Canadian market quickly made him one of the leaders in the lawn care industry. Roger formed Turf Holdings Inc. in 1996 when he saw an opportunity to bring the Weed Man brand to the United States. His ability to grow a company from zero revenue to $30 million in 20 years gives him the expertise needed to lead the company’s U.S. franchise development.

Jennifer LemckeJennifer Lemcke – Chief Operating Officer, Turf Holdings Inc.
With over 20 years of experience, Jennifer is highly regarded in the lawn care industry in both Canada and the United States. During her first year with Weed Man, Jennifer worked in every position from marketing to administration to field technician. Since then, she has run some of the largest Weed Man Lawn Care operations to date, which has given her the unique ability to support franchisees from start up to million dollar operations. Currently, as Chief Operating Officer for Weed Man USA, Jennifer is responsible for training and supporting Weed Man’s U.S. subfranchisors and over 100 licensed dealers covering 400+ territories.

Steve RussellSteve Russell – Sub Franchisor (MI, IN, KY, TN, Southern IL)
For over 15 years, Steve has been an active advocate for the Green
Industry and small business through activities on various associations
and legislative committees. He is currently President and a member of
M.I.K Holding, L.L.C. and N.P.K. Holdings L.L.C. These firms provide direct
support to local Weed Man franchises. He is also Vice President and part owner of Eradico Services, Inc, a multi-million dollar service company. Steve’s varied experiences have allowed him to offer franchisees exceptional support in all areas of the business.

Chuck RussellChuck Russell – Sub Franchisor (MI, IN, KY, TN, Southern IL)
Chuck is Vice President and a member of M.I.K Holding, L.L.C. and
N.P.K. Holdings L.L.C. Alongside his brother, Chuck provides Weed Man
franchisees with direct support – from start up to day-to-day operations.
As President and part owner of Eradico Services, Inc, Chuck has thorough
industry experience and a high level of expertise when it comes to small business. He is former President of the Michigan Pest Control Association and an active member in committees with the National Pest Management Association.

Ken HeltemesKen Heltemes – Sub Franchisor (NC, GA)
Prior to joining Weed Man as a sub franchisor in 2001, Ken Heltemes
ran a large, multi-unit franchise operation with Barefoot Lawn Care.
This, combined with his education in Agricultural Economics, has given
him unique insight and expertise when it comes to running a lawn care business. Ken has also represented the Green Industry as a board member of the Turfgrass Council of North Carolina and the Professional Landcare Network. With years of small business management experience under his belt, Ken is able to provide exceptional support to local franchisees in every aspect of the Weed Man system.

Terry KurthTerry Kurth – Sub Franchisor (WI, MN, ND, SD, Northern IL)
As a past owner of Barefoot Grass franchises in the Midwest, Terry’s resume features a long history of both lawn care operations and franchising. In addition to holding a Bachelor of Science degree in Agronomy, Terry has extensive experience as a golf course superintendent, is a past president of the Professional Lawn Care Association of America, and is the recipient of an industry “Man of the Year” award. He currently works as Director of Development for Weed Man’s U.S. Operations and has ownership in the Madison, Milwaukee, Green Bay, Rockford and Chicago Weed Man franchises.

Andy KurthAndy Kurth – Sub Franchisor (WI, MN, ND, SD, Northern IL)
Andy Kurth graduated from the UW-Madison with a degree in Soil
Science (specializing in Turf Management and Agribusiness). After
selling part time for Weed Man throughout his college years, Andy went on to become a technician, sales manager, and finally General Manager of the Madison, Milwaukee, Fox Valley, Rockford and Chicago Weed Man franchises. His advanced technical and managerial knowledge have allowed him to set a prime example for fellow Weed Man franchise owners and managers. He was recently voted one of the “Top 40 Under 40” by InBusiness magazine.

John SandersJohn Sanders – Sub Franchisor (NJ, Eastern NY, Eastern PA)
A Green Industry entrepreneur since his early teenage years and a
graduate of Yale University, John is the Founder and President of WM NJ PA, Inc., a sub franchisor firm for Weed Man USA. He began his own lawn care company, Verde Lawn & Shrub Care, during his university years. The company grew to over 2,500 customers before merging with ServiceMaster (the parent company of TruGreen Chemlawn). Recognized for his experience as a large independent lawn care operator, John is able to support local franchisees through the various stages of business planning and implementation.

Phil FogartyPhil Fogarty – Sub Franchisor (OH, Western NY, Western PA)
Phil Fogarty has over 30 years of industry experience as both a lawn care provider and environmental advocate. In addition to purchasing Crowley’s Lawn Service in 1980, he established the initial Weed Man franchise in the Cleveland area in early 2000. His team building and management skills have earned him repute across various industry channels throughout the United States. As a Weed Man sub franchisor, Phil currently shares his vast industry knowledge with Weed Man franchisees across the country.

Bruce SheppardBruce Sheppard – Sub Franchisor (VA, WV, MD, DC, DE, SC, LA, MS, AL, Northern FL)
Upon graduating with a degree in Agricultural Science, Bruce worked in Crop Protection before starting his own lawn care company, Weedbusters, in 1988. He came into contact with Weed Man early on as a supplier, and eventually went on to help launch the company into the U.S. market. As the current owner of the highly successful Weed Man Winchester franchise, Bruce has been a sounding board for new franchisees everywhere. His over 20 years of direct lawn care experience and familiarity with Weed Man’s systems make him an exemplary representative of the brand.

Brandon SheppardBrandon Sheppard – Sub Franchisor (VA, WV, MD, DC, DE, SC, LA,
MS, AL, Northern FL)
Brandon joined the Weed Man team full time in 2004 after receiving his Juris Doctorate from the West Virginia University College of Law. Since then, he has been instrumental in developing brand strategy for Weed Man and promoting the company within the Southeastern United States. As Weed Man sub franchisors, he and his father, Bruce, own Tara Holdings LLC and Acacia LLC. These firms currently provide all-around support to local franchisees.

Jon CundiffJon Cundiff – Sub Franchisor (MO, KS, IA, NE, AR, OK, Northern TX)
Jon Cundiff has over 30 years of Green Industry experience and has actively participated in every aspect of the lawn care business. After selling his own lawn care company, Jon joined the Weed Man organization in 2001. He is currently a sub franchisor for Northern Texas and the Midwest region of the U.S. Locally, Jon has been an active member of the Mid America Green Industry Council for over 20 years. An excellent advocate for Weed Man, Jon provides dedicated support to Weed Man franchisees in the areas of leadership, customer service, business management, and staff development.

Mike RichardMike Richard – National Marketing Director, Turf Holdings Inc.
Prior to his role at head office, Mike became involved with Weed Man through his positions as lawn care technician, senior technician, sales manager, and eventually shareholder and general manager. He ran a very large, multi-unit operation in Canada for almost 10 years. Mike has helped franchisees grow exponentially in their marketing pursuits through the National Sales Analysis Program, which includes weekly conference calls, regular macro sales summaries, and franchise system benchmarks.

Chris LemckeChris Lemcke – National Technical Director, Turf Holdings Inc.
Chris manages vendor relations and product testing of all Weed Man materials. He has over 20 years of industry experience within the company, from operations to his current role at head office. He provides franchisees with dedicated technical support, regular product and vendor updates, and handles any issues relating to delivery or quality of products. He is also the company’s representative for proper product selection, application, and calibration on lawns.

Laurie YoungLaurie Young – National Administrative Coordinator, Turf Holdings Inc.
Laurie has been with Weed Man for over 15 years in various aspects of
the business. She ran a large Canadian franchise before making the move to head office as the National Administrative Coordinator. She currently works directly with our software support company (Shaco) in order to provide franchisees with the best systems in the industry. Laurie provides daily training and support in accounting, computer systems, and day-to-day administrative operations.

Dan MongeonDan Mongeon – Online Marketing Coordinator, Turf Holdings Inc.
Prior to his position at head office, Dan worked in operations and
within the marketing department of the largest Weed Man franchise
in North America. He currently manages all online properties for
franchisees across the United States. His varied experiences, coupled with his educational and professional background, allow him to provide franchisees with exceptional support. His roles range from website training, social media management, SEO, and reputation/online directory management.

Erica KnappErica Knapp – Content & Communications Coordinator, Turf Holdings Inc.
Erica Knapp holds a Master’s Degree in English and has been involved
with content marketing for a number of years. Before joining the Weed Man team, Erica worked for a digital publishing company and as a writer for a national online coupon website. Combining her education and experience, Erica manages both online and written content for all Weed Man franchisees. Additionally, she provides direct e-mail marketing support through the Get in Touch Online program and assists franchisees with advertising, design, and promotions.

Greg CupplesGreg Cupples – Marketing Coordinator, Turf Holdings Inc.
Greg Cupples started with Weed Man in 2000 as a lawn care technician.
He was promoted to Senior Technician/Telemarketing Supervisor after just one year, and then again to Production Manager for Weed Man’s Scarborough office. His hard work ultimately led him to Vancouver, where he went into training to become a General Manager. During training, he found success as a Marketing/Sales Manager, helping the Vancouver office hit its sales targets and increase its renewal rate year over year. Greg joined the corporate team in early 2014 and currently provides comprehensive marketing support to Weed Man franchisees.

Cindy CodeCindy Code – Creative Director, Turf Holdings Inc.
Cindy Code is an award-winning journalist who spent 22 years with Lawn & Landscape magazine. In her role as editor, publisher and editorial director, she helped build and publish print and online tools that helped contractors nationwide expand their businesses. She is an active ambassador for the green industry as a founding member of Project EverGreen and the Turf & Ornamental Communicators Association and also serves on the PLANET membership committee. Cindy’s key areas of expertise include: marketing and communications, social media, public relations, media training and research.

Scott DavisScott Davis – Director of Franchise Sales
Scott graduated from the University of Minnesota-Minneapolis with a
degree in Finance. He has over 15 years of franchise industry experience, from ownership of his own franchise to over 100 franchise sales. Scott is an ambassador of Weed Man and assists in guiding prospects through the franchise process, ensuring the potential franchisee has a comfort level with the Weed Man system and brand.

For lawn care franchise opportunity information, contact us today at 1-888-321-9333.