Can E-mail Marketing Help Your Business? (Part 2)

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Last week we gave you a quick rundown of the many benefits of e-mail marketing and filled you in on a few best practices. Join us for part two as we continue to delve into how to make your e-mails stand out from the crowd while appealing to your customers and prospects.

Tip #4: Consider Your Content & Layout

Pay close attention to what you include in your e-mail and how it will be displayed to the reader.

  • Keep e-mails short (under 750 words), relevant, and to the point
  • Use images sparingly and do not place text within pictures
  • Use short blocks of text to keep the reader’s attention
  • Break content up with descriptive headlines
  • Avoid “spammy” words/phrases, such as free, great offer, save up to…
  • Opt for a newsletter format if touching upon multiple topics

Tip #5: Link it Up

Direct readers to specific online platforms – such as your website, Facebook page, or their online account – by incorporating “buttons” or by hyperlinking keywords/phrases.

Tip #6: Track Your Statistics

Regularly monitor which of your campaigns have the best open rates. Generally, a campaign with an open rate of 20% or higher is considered a success, but this is heavily dependent on your industry.

Tip #7: Keep Your E-mail Database Up to Date

Keep stored e-mail addresses up to date by correcting or deleting invalid contact information. Poor quality data can lead to your domain being blacklisted by various servers, meaning your customers may not receive e-mails intended for them. Regular maintenance of your e-mail database will also ensure that you have the most current customer/prospect information on record, giving you the best chance at increasing business.

The above tips are meant as a guideline only – there is no “one size fits all” marketing strategy. You’ll need to do some exploring and run internal tests to find out what works best for your business. Good luck!



Brought to you by Weed Man. For information regarding the Weed Man franchise opportunity, contact us today at 1-888-321-9333 or www.weedmanfranchise.com

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Can E-mail Marketing Help Your Business? (Part 1)

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Does your business use e-mail marketing? More importantly, does your business use e-mail marketing effectively? If you haven’t yet hopped on the e-mail marketing bandwagon, now is the definitely the time to get started. This simple method of communication can help you keep in touch with your customers, enhance brand visibility, and increase profit margins.

Why E-mail Marketing?

It Works. E-mail marketing provides an additional avenue for building relationships with customers, driving traffic to your website, and boosting sales.

Everyone is Doing It! Over 80% of businesses have e-mail lists, and this number will only continue to grow.

It’s Quick, Simple, and Convenient. Send out targeted offers, marketing emails, coupons, reminders, account updates and more with the click of a mouse.

It’s Affordable & Can Bring in Revenue. In many cases, collecting e-mail addresses won’t cost you a thing – and let’s not forget that the estimated ROI on e-mail marketing is $40 for every $1 invested!

Tips for Making it Work:

Tip #1 – Create a Schedule

When it comes to e-mail marketing, scheduling matters. In addition to creating a long-range e-mail marketing plan, you will need to pay close attention to the date and time of your campaign.

Best Week Days:

#1 Tuesday
#2 Thursday
#3 Wednesday

Best Times:

#1 12:00 pm
#2 1:00 pm
#3 11:00 am

Because individuals tend to check their e-mails more actively during weekday lunch breaks, open rates peak Tuesday through Thursday at around 12:00 p.m.

It is also essential to determine how often you will be sending e-mails – daily, weekly, biweekly, monthly. Keep in mind that too many e-mails can act as a deterrent for customers who may otherwise be interested in your business. If you space e-mails out too much, however, you risk harming your company’s visibility in the eyes of the consumer, and you may not be top of mind when it comes to making a future purchase.

Tip #2 – Your Subject Line Matters!

A good subject line can be the difference between a successful e-mail campaign and an unsuccessful one. For maximum effectiveness, follow the 4 U’s:

  1. Urgency. Create a sense of urgency within your subject line.
  2. Ultra Specific. Cater the e-mail to the customer(s) in question.
  3. Unique. Reconfigure an everyday subject line in a new and exciting way.
  4. Useful. Offer the reader useful, timely advice.

Tip #3 – Capture the Reader’s Attention Early

Readers spend an average of 15-20 seconds on each e-mail. Optimize readability to make the most of your campaign:

  • Place key information in your first paragraph
  • Include a clear and concise call to action
  • Clearly label important, clickable resources (invoices, videos, links)

Are you ready to take your e-mail marketing to new heights? Stay tuned for next week’s blog post to learn more about how e-mails can help your business!

What Our Franchisees Are Saying

You’ve heard all the buzz and researched the Weed Man franchise opportunity…now it’s time to get the inside scoop from a few of our own! Weed Man franchisees are the best representatives of our brand and know what it takes to grow a lawn care business the right way.

Here’s what they’re saying:









Visit us online at www.weedmanfranchise.com or call 1-888-321-9333 today for your free consultation.

Join Weed Man at This Year’s GIE+EXPO!

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Are you heading to this year’s GIE+EXPO in Louisville, Kentucky? If so, we want to meet with you!

Join Weed Man at booth #5019 on Thursday, October 20th and Friday, October 21st. Meet several Weed Man representatives and consultants, pick up a copy of our informative brochure, and, most importantly, find out what all the buzz is about! In the past year alone, we’ve received recognition from Forbes, Franchise Business Review, Franchise Times, Entrepreneur, and CNBC.

As we continue to grow by leaps and bounds, we’re looking for like-minded candidates who are interested in the idea of franchise ownership. Find out how Weed Man can take your career to the next level and offer you freedom, flexibility, and financial success.

We look forward to seeing you at this year’s Green Industry & Equipment Expo!


Save 50% on your GIE+EXPO tradeshow admission when you buy your ticket early.
Click HERE to take advantage of this limited-time offer.

 

FAQs: The Right Fit – Successful Franchise Ownership with Weed Man Lawn Care

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The Weed Man franchise network consists of hundreds of entrepreneurs from all across the United States who have made the decision to grow with a reputable brand. Have you considered making the move to Weed Man franchise ownership? If so, take a look at a few of our Frequently Asked Questions to find out if Weed Man is the right fit for you.

What are the traits of a successful Weed Man franchisee?

Our best franchisees are hard working, have good communication skills, hold themselves accountable, and are self-starters with the ability to follow proven, successful systems. They enjoy working with others and accept the responsibility of setting their own work schedule and hours. Candidates must have the enthusiasm and the ability to sell superior products and possess the desire to deliver high-quality service to consumers.

Do I need to have a lawn care experience to purchase a Weed Man franchise?

Definitely not! We provide advanced agronomic training and easy-to-follow systems that will help you succeed in your new role as a Weed Man Lawn Care franchise owner. Our National Technical Director, Chris Lemcke, has over two decades of industry experience and is always available to answer any questions you may have regarding Weed Man products or service.

What type of career background do I need to have to succeed with Weed Man?

Our franchisees come from a wide range of industries, including golf, IT, accounting, Christmas décor, landscaping, and pest control, just to name a few. That’s the true beauty of franchising – it allows individuals from all industries and career backgrounds to excel via proven systems already in place. As long as you have the desire to succeed, we want to hear from you.

I already have a landscaping business. Will this negatively impact my ability to purchase a Weed Man franchise?

Absolutely not. In fact, diversifying with lawn care is often a natural next step for many service industry business owners. Several of our top-performing franchisees have enjoyed incredible growth by adding lawn care to their existing landscaping or pest control business offerings. Weed Man’s comprehensive lawn care programs and cross-marketing opportunities allow you to offer a list of value-added services to your customer base while bringing new clients through the door. As an added benefit, Weed Man franchisees enjoy an impressive customer retention rate and recurring revenues, meaning that owners can focus their marketing efforts on net growth rather than repeat sales.

If you have any other questions, or if you would like more information regarding the Weed Man franchise opportunity, contact us today at 1-888-321-9333 or www.weedmanfranchise.com