Does your business use e-mail marketing? More importantly, does your business use e-mail marketing effectively? If you haven’t yet hopped on the e-mail marketing bandwagon, now is the definitely the time to get started. This simple method of communication can help you keep in touch with your customers, enhance brand visibility, and increase profit margins.

Why E-mail Marketing?

It Works. E-mail marketing provides an additional avenue for building relationships with customers, driving traffic to your website, and boosting sales.

Everyone is Doing It! Over 80% of businesses have e-mail lists, and this number will only continue to grow.

It’s Quick, Simple, and Convenient. Send out targeted offers, marketing emails, coupons, reminders, account updates and more with the click of a mouse.

It’s Affordable & Can Bring in Revenue. In many cases, collecting e-mail addresses won’t cost you a thing – and let’s not forget that the estimated ROI on e-mail marketing is $40 for every $1 invested!

Tips for Making it Work:

Tip #1 – Create a Schedule

When it comes to e-mail marketing, scheduling matters. In addition to creating a long-range e-mail marketing plan, you will need to pay close attention to the date and time of your campaign.

Best Week Days:

#1 Tuesday
#2 Thursday
#3 Wednesday

Best Times:

#1 12:00 pm
#2 1:00 pm
#3 11:00 am

Because individuals tend to check their e-mails more actively during weekday lunch breaks, open rates peak Tuesday through Thursday at around 12:00 p.m.

It is also essential to determine how often you will be sending e-mails – daily, weekly, biweekly, monthly. Keep in mind that too many e-mails can act as a deterrent for customers who may otherwise be interested in your business. If you space e-mails out too much, however, you risk harming your company’s visibility in the eyes of the consumer, and you may not be top of mind when it comes to making a future purchase.

Tip #2 – Your Subject Line Matters!

A good subject line can be the difference between a successful e-mail campaign and an unsuccessful one. For maximum effectiveness, follow the 4 U’s:

1. Urgency. Create a sense of urgency within your subject line.
2. Ultra Specific. Cater the e-mail to the customer(s) in question.
3. Unique. Reconfigure an everyday subject line in a new and exciting way.
4. Useful. Offer the reader useful, timely advice.

Tip #3 – Capture the Reader’s Attention Early

Readers spend an average of 15-20 seconds on each e-mail. Optimize readability to make the most of your campaign:

• Place key information in your first paragraph
• Include a clear and concise call to action
• Clearly label important, clickable resources (invoices, videos, links)

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Are you ready to take your e-mail marketing to new heights? Stay tuned for next week’s blog post to learn more about how e-mails can help your business!