#BusinessTips with Weed Man’s COO

Over the years Weed Man has remained the #1 Franchise in Lawn Care. The company has also been named One of the Best Franchises to Buy by Forbes magazine. Last year alone, the company secured over $83 million in system sales, a 13% increase over 2014. For 2016, the organization is on track to hit the $100 million mark, as we expect to add as many as 50 new territories throughout the United States. Weed Man COO Jennifer Lemcke has helped grow the company “from humble beginnings – one customer at a time.”  And with that said, the savvy business woman has some words of advice for business owners across the globe.

What productivity hack ensures you’re hitting your top priorities and focusing on the right tasks?

I use Outlook religiously – for to-do lists, reminders, scheduling for my personal life and business, appointments, sports games etc. But, if I’m feeling really overwhelmed, I will go ‘back to the basics’ and set up a binder, organize it, highlight things, make indexes and check tasks off as they’re completed. It brings a level of calmness to me.

How did your past work experiences impact your leadership style today?

I have been blessed to have great mentors throughout my working life. The one thing I’ve learned from them over the years is simple: be nice to people and listen. Say ‘hello’ in the morning, smile and be positive. Talk and give your opinion where needed, but also listen to what people have to say, reflect and take other people’s opinions to heart.

Weed Man is very customer-service focused and committed to informing their customers. How do you train that type of commitment?

Every single employee who could possibly be in contact with a customer has a training program, not just outlining the basics, but also explaining the appropriate attitude to have and how to act. A great definition of customer service is ‘a wave’ and with that, comes an analogy that I love to use. When you’re sitting in traffic and someone is trying to merge, if you let them in and they wave and smile, you feel satisfied and happy; but if the driver who merges doesn’t wave or acknowledge your kind act, drivers will typically become agitated and depending on their driving style, could mutter something under their breath, follow tightly behind that car or not let anyone else merge in front of them. It’s the same way in business. Smile, be positive, acknowledge your customers’ needs and desires and they’ll keep letting you in…or, in Weed Man’s case, they’ll keep letting you service their lawn. It’s that simple!

If you are interested in learning more about franchise opportunities in your area, visit us at www.weedmanfranchise.com or call us at 888-321-9333.

#BusinessTips from WM COO

Top 10 Tips for Running a Successful Business

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Have a vision. Most entrepreneurs have a vision prior to just up and starting a business, whether it a passion for something or a dream of leaving a legacy for their children. In order to be successful as a business owner, you must have a vision for your business and for your future.

Believe in what you’re selling. So many people make the mistake of starting a business that they’re not passionate about. If you don’t believe in what you’re selling, your customers won’t believe it in either. Love what you do and live what you love.

Focus on finding the right talent for your company. Finding star talent can be difficult, but if you put in the leg work now, it will pay off in the future. Remember, quality is better than quantity. Take the time to find great employees, rather than struggling with employee retention down the road.

Take the time to train your employees. Once you’ve started building your team, don’t forget to train, train, train. Knowledge is power and if your employees are confident in their role, customers will notice and be more confident in what they are buying. Don’t forget to motivate your staff as well. Keep the morale high by offering positive feedback, incentives and even promotions!

Take care of yourself. Being the business owner, it is imperative that you keep yourself and your family happy and healthy. Exercise, eat right and spend time with your family and friends. Encouraging your employees to do the same will benefit not only themselves, but your company as a whole.

Network. It is so important to network within your community, with customers, potential customers and even possible business partners. Keep an open mind and make a great reputation for yourself and your company. Not only will it look good on you, but it will also help business.

Put yourself in your customers’ shoes. Offering great customer service is imperative to running a successful business. If a customer has a complaint, suggestion and/or concern – listen to them, help them and put yourself in their shoes to really better the situation.

Be creative. Marketing plays a large role in the success of any business. Be creative with your efforts and utilize as many avenues as possible – social media, Internet, print, radio, public outreach, community events – you won’t know if it works until you try!

Be consistent and realistic. Remember, starting your own business is not a get-rich-quick solution. Building a successful business takes time. Be consistent with your efforts and realistic with your vision for the future.

Franchise. Franchising is a great alternative to starting your own business from the ground up. Weed Man knows our competition and we know how to excel in the green industry. We have been doing what we do for over 45 years, have a great reputation, a diverse skill set and a business model that has been practised and proven to be effective.

Looking to expand your current business or make a career change? Find out if Weed Man is right for you: call 1-888-321-9333 or visit www.weedmanfranchise.com

Navigating the Future, Charting the Course – Weed Man Annual Conference

The Weed Man team recently returned from Orlando, Florida, where the Weed Man USA Annual Conference was held. It was a busy few days, spent catching up with fellow Weed Man owners and staff, learning ways to better our businesses and celebrating our success as an organization. As a team, Weed Man has achieved $84 million in system sales and with our track record, we are planning to reach the $100 million mark by the end of 2016. And with the leadership, drive and determination we were so lucky to witness at this year’s conference, we have no doubt that our franchisees will get us there!

Weed Man’s annual conference is a time to celebrate our franchisees’ accomplishments – recognizing the leaders in the group and helping the others rise to the top! At the annual Awards Gala, we were happy to award many franchisees and other staff for their hard work and dedication to the business and brand itself. The awards included Rookie of the Year; Most Improved; Emerging Leaders; Online Outreach, Ambassador Award; Community Champion; Marketing Performance (three categories); Referral Engagement; Customer Loyalty; Multi-Unit Franchisee of the Year; Award of Excellence and a 20-Year Tenure award, which was  awarded to our longest standing U.S. franchisees, Dwight and Debbie Wolfe.

We had many first-year attendees and hope to welcome even more at Weed Man’s 2016 conference. If you are interested in learning more about franchise opportunities in your area, visit us at www.weedmanfranchise.com or call us at 888-321-9333. We look forward to hearing from you!

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Better Your Business with Weed Man!

Feel like your business is running you and not the other way around? You’re not alone! According to Forbes, eight out of ten businesses ultimately fail. Possessing that initial desire to become an entrepreneur is great, but there are a number of other things that contribute to being successful in your venture. Businesses can fail for a number of reasons, including anything from not having an effective business plan in place, which will result in not generating enough revenue to stay afloat, to lack of uniqueness and not having enough brand recognition in order to stand out among competitors. Luckily for struggling entrepreneurs, there are solutions that can help revive a business that is suffering.

If you own a lawn, landscape and/or pest control business, Weed Man could be that solution. We have helped thousands of business owners better their business and increase their bottom line. As a franchise, we have had years to perfect our business model. We have systems for just about everything, including administrative, technical and budgeting (to name a few). The Weed Man brand is very well-known across North America, thanks to our great reputation – recently we were named One of the Best Franchises to Buy by Forbes magazine and have also been ranked the #1 Franchise in Lawn Care by Entrepreneur. Not to mention, our commitment to customer service has served us well, with an impressive customer retention rate of 75-80%. We offer unparalleled support provided by a knowledgeable corporate staff, as well as a remarkable group of regional consultants. Cross-marketing opportunities are available, which can help companies bring new customers on board. Regardless of your industry background, we can help you achieve your entrepreneurial aspirations. Our award-winning systems and recession-resistant business model have led to substantial, year-over-year growth for our franchisees, no matter the economy.

If you are interested in bettering your business and securing your future and retirement plans, Weed Man could be for you! Visit us at www.weedmanfranchise.com for additional information, or give us a call at 1-888-321-9333. We look forward to hearing from you!

Business Up to Speed - Speedometer Measures Growth

A Leadership Q & A with Weed Man COO Jennifer Lemcke

What is the best job you’ve had? Running the marketing rooms during my earlier years with

Weed Man. I loved being a part of that and watching the company grow, as well as working and

motivating people.

What about the worst? Definitely when I first started out at Weed Man, doing the physical

work of being out on the lawns was tough. It’s not an easy job!

What’s the best piece of advice you’ve received? When you’re hit with a challenge, don’t think

you’re alone. Reach out to others and LISTEN to what they have to say and learn. It’s okay not

to have all of the answers. One of my biggest assets is having a great network to reach out to.

My fellow sub franchisors are truly family, and it’s nice to be able to depend on their

backgrounds and expertise for support.

What has been your biggest challenge? Being the boss’s daughter. I work harder and longer all

the time so people don’t think I was handed this job on a silver platter. I work twice as hard to

alleviate that. I don’t want to be ashamed of my job and accomplishments, so I am always

trying to prove people wrong. I have been on several boards and have grown my career outside

of Weed Man.

Have you ever experienced a “fork in the road?” Definitely! When I become a mother. As a

woman, it was very difficult. I always want to be the best COO I can be, but also be the best

mother. Weed Man was growing very quickly and working long hours was a struggle at times. I

eventually found balance by hiring a nanny who is still very much a part of the family.

Sometimes, I travelled more than I was in the office. I am so very proud of all three of my

children. They have all become leaders in their own way! I love the ‘compass’ – grounded, but

off kilter just a little bit. Right now, it is aligned with where I need to be.

How do you achieve a good work/life balance? I’m not very good at this, but I’m getting

better. Family, work, myself (in that order). I’m good at some of it, but not great at a lot of it. I

enjoy watching my kids play sports, coaching and being on the bench. I work more to have

more time to do things like that, so my kids know they can lean on me if they need it.

Are there any quirky or unique things that are a part of your daily routine? Coffee. I love my

coffee! I am very energetic and hands-on. The thought of ‘I am COO of Weed Man’ never

crossed my mind.

When is the best time for brainstorming? In the shower. I wake up and my brain just comes to

life with all of these ideas in my head. My drive to the office is also very important to me for

this reason.

What technology helps with productivity? Outlook.

What’s next for Jennifer and Weed Man? To continue growing a strong, respected and national

brand. To stay relevant to and support franchisees. And I would potentially consider expanding

into other brands in the future.

Chief Operating Officer of Weed Man USA

Behind the Scenes: Turning Prospects into Success Stories

Lately, it seems as though we have been writing one Success Profile after another when it comes to Weed Man USA franchisees (click here for one of our latest profiles). Of course, we’re not complaining, but it is likely that a lot of our readers wonder just how we do it! Well, there are many different factors that contribute to our company’s overall success, but prior to success comes finding the right people, building a relationship and introducing the many facets of our award-winning franchise system. Let’s take a deeper look at the behind-the-scenes of turning prospects into success stories, and all that goes into providing Weed Man USA franchisees with the smoothest possible path to success.

Finding Valuable Prospects

We receive a number of leads per week, from people who are interested in investing in Weed Man. As well as receiving an influx of incoming leads, we also put a lot of effort into targeting existing lawn, landscape and pest control business owners, offering them a great opportunity to diversify their services. We reach out to potential prospects by using various social media outlets, attending networking events and trade shows, such as the Green Industry Expo, as well as carrying out calling and direct mail campaigns, among other things.

Why Franchise?

Weed Man franchisees enjoy exclusive rights to the territory or territories they invest in. We also provide franchisees with an exclusive computer system, effective marketing systems, and dominant purchasing power. We are an award-winning franchise network and have an excellent reputation as well. Did you know Weed Man USA was named One of the Best Franchises to Buy, by Forbes?

Mutual Investigation

Next, comes the beginning of a usually long, but informative process. Various phone calls are scheduled with a Weed Man USA franchise consultant, in order to determine whether the opportunity is a good fit for both parties. This is an imperative part of the overall process, as prospects are asked questions regarding their current career and finances. Our franchise consultant also takes the time to get to know prospects on a more personal level. Prospects are also encouraged to ask us questions in order to learn more about Weed Man and the opportunity as a whole.

Talking Testimonials

Once the various stages of the mutual investigation process are complete, we suggest prospects contact existing Weed Man USA franchisees, to gain an even better understanding of what the company is all about. Written testimonials are great, however speaking with a successful franchisee is even better! For the same reason, our franchise consultant will then set-up a meeting with Weed Man USA’s COO Jennifer Lemcke and/or the appropriate franchisor, to finalize the process.

Comprehensive Training

Once the decision has been made to hop aboard the Weed Man train, new franchisees will attend a 10-day training session held at Weed Man USA’s corporate office in Ontario, Canada, addressing all aspects of business operations, including administration, technical, marketing, business planning and budgeting.

It Doesn’t Stop There

Inevitably, the success of a Weed Man franchise really is dependent on a franchisee’s commitment and dedication to their business. At the same time though, ongoing support is a great benefit of partnering with us. Our team of regional franchisors includes some of the biggest names in the green industry. They are never more than a phone call away, and are always ready to provide franchisees with expert consultation as their company takes off. If franchisees ever require a refresher, they are always welcome to attend additional training sessions at our corporate office. Our franchisees are our business partners, and we’re all in this together!

Achieving Success

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option! We would be happy to meet you, guide you and help you form a strategic partnership. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

Three Reasons Why Weed Man Businesses are Awesome

Are you an aspiring entrepreneur, but can’t decide on what industry you want to delve into? Do you own an existing business, but are interested in ramping up your growth? Weed Man could be your solution! Lawn care may not be ‘sexy,’ but it sure is profitable. We have managed to grow our annual revenue by over $40 million in just the last five years! People are hiring Weed Man to ease the burdens of maintaining their homes, and to help them free up more time to enjoy life’s pleasures. And by all means, we are happy to help!

Consumers recognize that hiring Weed Man is a truly compelling value when compared to the retail costs of products, as well as the labor that goes into mixing and applying those products. It is not uncommon for Weed Man franchisees to receive phone calls from prospective customers dealing with the angst of uncertain results incurred by “DIY-ing” their lawn. There are also environmental benefits of maintaining a lush and healthy green space, which further increases the demand for professional lawn care services.

Aside from these favorable demographic trends, there are a few other reasons why Weed Man businesses are, to put it bluntly, awesome!

Recurring Revenues

Recurring Revenues

A well-run lawn care company can count on the vast majority of its customers automatically renewing each year. For instance, fertilizer needs to be applied multiple times throughout the season and weeds don’t come and go on a schedule – they need to be tended to! This brings in recurring revenues and allows us to focus marketing efforts on net growth rather than repeat sales. Weed Man offers top-of-the-line customer care and so, majority of our customers are repeat business. In fact, Weed Man boasts an impressive customer retention rate of approximately 75-80%.

Economic Stability

Economic StabilityWeed Man businesses offer limited exposure to recession. While no business is recession-proof, lawn care is a low-cost and high-valued service, a small slice of the consumer’s disposable income that can add as much as 15% to a home’s value. In addition to these undeniable facts, Weed Man franchisees are always building on a growing database of renewing customers, creating equity and expanding their business in the process.

Facts & Figures

Year after year, research shows a significant increase in the use of professional lawn and landscape services. Some of these statistics include:

Lawn care services continue to be a desired service by dual-income families and maturing baby boomers. Across these demographics, consumers understand the value of a healthy looking lawn and landscape and enjoy the tranquility that a lush, green lawn can provide.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option! We would be happy to meet you, guide you and help you form a strategic partnership. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

10 Tips to Maximize Your Productivity

Do you feel like there aren’t enough hours in a day? You’re not alone! When you’re a business owner, especially, it can be difficult to get everything done. And although some distractions are inevitable, and you might think working through your lunch break will decrease your work load (TIP: it won’t!) – there are a number of ways that we, at Weed Man, maximize our productivity.

  1. Plan in advance. This might mean something different for everyone, but our first tip comes down to being organized. Spend a few minutes the night before each day to get on track and save you the hassle of stressing the next morning.
  2. Get plenty of rest. Being well-rested has been linked to productivity for as long as we can recall, and it’s true. Getting the suggested 8 hours of sleep per night really does wonders. Wake up refreshed and ready to start your day.
  3. Eat breakfast. As they say, breakfast is the most important meal of the day. Don’t skip it! Provide your body with the nutrients it needs (and deserves) to keep your energy up. Coffee never hurts either.
  4. Don’t just drive. Weed Man USA’s COO, Jennifer Lemcke, spends her morning commute brainstorming ideas for the day ahead. The drive to the office every morning is very important to her.
  5. Fashionably late isn’t fashionable. As a business owner, arriving to the office early is a great way to keep not only yourself on track, but also your employees. It also allows you to get more done – especially after that brainstorming session on your drive into work!
  6. Stay focused and have goals. Do you have certain tasks that you dread? Complete those ones first. Minimize your distractions –turn off your email notifications, commit to not surfing Facebook and turn your phone on to silent mode – in order to successfully keep your goals in sight at all times. If you have a number of things to do, try setting a timer for individual tasks and make it into a game.
  7. Give yourself a break. This is an important one. Taking time away from your desk is imperative for maximizing your productivity, whether it be taking a half hour lunch break or committing to not working on the weekends. This goes hand-in-hand with maintaining a healthy work-life balance.
  8. Ask for help. “When you’re hit with a challenge, don’t think you’re alone. Reach out to others and listen to what they have to say, and learn. It’s okay not to have all of the answers. One of Weed Man’s biggest assets is having a great network to reach out to,” Lemcke says, while discussing her best advice for franchisees.
  9. Reward yourself. After a productive day, week, or month, don’t forget to reward yourself. Setting goals and achieving them is something to be proud of! Don’t forget to reward your employees for a job well done. A simple pat on the back is all it takes to boost office morale.
  10. Love what you do! Last, but most definitely not least, love your job. At Weed Man USA, we pour our hearts into what we do – and it is that, along with many other things, that has allowed us to become to #1 Lawn Care Franchise.

If you are a business owner, or if you are an aspiring entrepreneur, being productive is imperative. When franchising with Weed Man USA, we provide you with effective tools and an unparalleled support network, to help you stay on track and remain productive, in order to achieve success in your business.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option! We would be happy to meet you, guide you and help you form a strategic partnership. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

Productivity

GIE+EXPO 2015 – Will You Be There?

The Green Industry & Equipment Expo is just around the corner. Join Weed Man as we ramp up for this year’s event in Louisville, Kentucky! We’ll be at booth #5019 from October 22-23. Pay us a visit and meet the support team behind our award-winning franchise network!

Whether you’re looking for a career change or for an opportunity to diversify and grow your existing business, we can help you take your career to new heights. We have helped hundreds of landscape professionals make their mark in the industry – you could be next! Our franchisees are growing an average of 20% annually and boast customer renewal rates of 75-80%.

Weed Man was recently named One of the Best Franchises to Buy, by Forbes magazine – thanks in part to our state-of-the-art systems, recurring revenues and unlimited growth opportunities. With over $140 million in system sales, we are the leading franchised lawn care company in the green industry. Year after year, Weed Man has been named the #1 Franchise in Lawn Care by Entrepreneur magazine. Currently sold out in Canada, we have seen rapid growth across the United States and we don’t plan on slowing down any time soon! Join us at this year’s GIE+EXPO in Louisville, Kentucky to learn more about our award-winning business model. Stop by booth #5019 to speak with various company representatives and find out what makes our franchisees so successful.

To receive 50% off your GIE+EXPO registration, click here: http://weedmanfranchise.com/news/2015-gie.html

See you soon!

GIE Expo

Lawn and Landscape Business Struggles and Solutions

Being a successful lawn and landscape owner requires many traits – patience, dedication, great management skills, passion and the ability to make smart decisions. At Weed Man USA, we interact with industry people on a daily basis, and we’ve found that some of the biggest struggles they experience in owning a business have to do with employee management and retention, as well as having a poor bottom line. Every business-related struggle has a solution, whether it be taking on a different leadership style, offering competitive incentives or diversifying your services.

Struggle: Effectively Managing Employees

Solution: Every business owner is different in their employee management approach. If, as a business owner, you find that you are having difficulty effectively managing your employees, there are a number of strategies you can try to improve your efforts. To achieve maximum effectiveness and efficiency when delegating tasks, ensure your employees understand exactly what you want them to do. Spend a few extra minutes to successfully communicate what the task is and let them know you expect feedback throughout the process, as this will allow you to monitor their progress and assess whether or not the final product is up to your standards.

As an added benefit, this approach requires less micromanaging Determine in advance how you’ll reward employees for a job well done. Successful delegation of authority takes time and energy, but it does pay off in the end. Empowering and trusting your employees and appreciating their success will build their self-confidence and provide you with a higher caliber product.

Struggle: Employee Retention

Solution: Owning a business in a seasonal industry can be difficult. With the possibility of a 4-month layoff period in the winter, it’s hard to sometimes keep employees. Although offering a competitive wage plays a significant role in retention, there are definitely other things to consider when it comes to keeping your employees for the long term. Instead of layoffs, look at downtime as an opportunity for staff to explore other skills relevant to your company. It’s always smart to cross-train employees in case you require some extra help. This also gives you more confidence in promoting from within, when and if that time comes. Or why not consider diversifying your business and offering winterized services during the colder months? Additionally, if you do find quality people, offer them incentives to stay, such as increased responsibility, a new and better title, or improved compensation. Good workers are the backbone of any successful company, after all. Make them feel a part of the team and not just like it’s a temporary position.

Struggle: Poor Bottom Line                                                                       

Solution: There are many ways to better your bottom line. It’s often hard to balance your time focusing on business developmentwhile remaining visible and active in the field. Improve cash flow, gain more market share and balance your time more effectively by making smart investment decisions. Weed Man has helped hundreds of landscape professionals better their businesses. Today’s markets are filled with opportunity, but owners need to move fast. Several Weed Man franchisees owned existing businesses and saw the value in aligning themselves with a national brand. They were looking to diversify their services and Weed Man was their answer.

We are the fastest growing lawn care franchise out there, and we don’t plan on slowing down any time soon. We were recently named One of the Best Franchises to Buy by Forbes magazine! We currently have several franchise opportunities available throughout the U.S. If owning a lawn care business is something you’ve considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option, and we would be happy to meet with you to determine whether it would be a good fit for us both. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

Weed Man Franchise Meeting