Franchisee Success Profile: Tom Mauer

FRANCHISEE SUCCESS PROFILE: TOM MAUER

Tom Mauer

Market: Weed Man Springfield-Hartford in Massachusetts

Number of Locations: In January 2016, I purchased four additional territories, so we now operate nine territories in Western Massachusetts and Northern Connecticut.

Education: I received an Associate’s Degree in Landscape Management from Springfield Technical Community College, and graduated from UMass Amherst with a Bachelor Degree.

Career Background: Prior to becoming a Weed Man franchisee, I owned a landscape company with my partners. We operated a full-service landscape business—complete with lawn care, snow plowing, etc.—and were trying to grow the lawn care side of our business. We were struggling to achieve our growth marks and had worked with marketing companies, but I wanted more than just good looking brochures and signage that they provided. I started looking at franchises for help with branding and marketing, as well as improving efficiency in our operations. That’s when we were introduced to Weed Man USA and decided to purchase a franchise.

I’ve always had a love for the green industry and my partners and I owned the landscaping business for 20 years before we purchased Weed Man as on add-on business. Once I saw the depth of support from Weed Man and the experience of the people driving the franchise, I sold my share of the landscaping business to focus solely on the growth of my Weed Man territories.

What are you most proud of so far as a Weed Man franchisee? Creating a great growth opportunity for my employees and building a team who was awarded the 2015 Weed Man Award of Excellence.

What is the key to your success? My key to success is just to be absolutely committed to following the plan and systems set in place by Weed Man. It’s important to trust the franchise– there is nothing to be gained by trying to do it on your own when you have proven tools and processes to grow your business.

What’s next for you and your franchise? I was recently honored as Weed Man USA’s 2015 Award of Excellence recipient and received the Marketing Performance (over $1.5 million) award at the company’s annual conference. Both awards are testament that I made the right decision to go with Weed Man to achieve the business growth I was seeking, along with the support system of meticulous planning and marketing plans. I’ve recently purchased an additional franchise territory and am thrilled to be expanding our service area. With continued growth, our team is excited about new opportunities for employees to grow with the company. As we develop our people and build bench strength in our staff, we plan to look for additional areas to consider for expansion.

If you’re interested in learning more about franchise opportunities in your area, visit us at www.weedmanfranchise.com or call 888-321-9333.

New Year. New Technology. New Beginning?

At Weed Man, we’re constantly aiming to improve the overall experience for our customers, all while helping our franchisees better their businesses and innovating to stay aligned with industry trends. Over the past 45 years, not a lot has changed in terms of Weed Man’s business plan, but with technology booming, it’s important that the brand continues to grow in the digital space.

Saying this, customers, franchisees and potential Weed Man owners can expect our new website to launch TODAY! Are you interested in seeing our new look? The easy-to-navigate design and image-based content is what the new and improved Weed Man site is all about. Visit us at www.weedmanusa.com!

Not only does Weed Man offer top-of-the-line marketing support, the head office team is also available for help in administration, agronomics, social media and so much more! We even take care of franchisees’ public relation needs. And to take results to the next level in 2016, our PR firm has added a wide array of new technologies to help extend our reach to thousands of additional media outlets, both traditional and online. The new platforms provide increased media monitoring and results tracking for the whole brand, nationwide.

Check out some of our latest secured placements below:

When it comes to creating a name for ourselves online, it’s safe to say we’re doing a pretty good job. A new website, numerous secured placements, both local and national, and not to mention, we’re also very active on social media! Want to see for yourself?

Check us out on social:

A new year means new technology and many new things to come for Weed Man! Are you interested in a new beginning? If you’re interested in learning more about opportunities in your area, contact us today at 888-321-9333or visit www.weedmanfranchise.com.

New Year

 

Top 10 Reasons to Invest in a Weed Man Franchise

There are many perks to franchising, especially with Weed Man! Check out our Top 10 Reasons to Invest in a Weed Man Franchise.

Brand Awareness

One of the most obvious reasons why franchising is a better option than starting from the bottom, is the fact that you’re buying into an already-established brand. Weed Man has been around for over 45 years. We are the fastest growing lawn care franchise in North America, having added 40+ territories to our roster in 2015 alone.

Proven Systems

With a strong brand and 45 years in the industry, comes a lot of conceiving and testing our systems. We are constantly innovating to provide our customers and franchisees with the most efficient and effective way of doing things. We offer Weed Man owners proprietary software and extensive business planning to ensure nothing but success.

Easier to Obtain Financing

With an extremely thorough business plan, obtaining financing is much easier. Don’t believe us? Listen to this testimonial where Brandon Burns, owner of Weed Man Arlington Heights, IL discusses his experience with applying for financing.

Track Record of Success

Weed Man has a great reputation in the franchise industry. Entrepreneur has ranked Weed Man the #1 Franchise in Lawn Care and we have also been named One of the Best Franchises to Buy by Forbes magazine. Over the 45 years in operation, we have witnessed several franchisees become successful and with our exponential growth and continuous innovation, we don’t plan on slowing down anytime soon.

Extensive Training Provided

When a new franchisee comes aboard, Weed Man hosts extensive training at our corporate headquarters located in Oshawa, Ontario. Everything from administration to marketing to technical and agronomics is covered. Meet the entire head office staff and learn more about why the Weed Man opportunity is so great!

Ongoing Support

New franchisee training isn’t the last you’ll hear from head office. The Weed Man team and your local sub-franchisor are always just a phone call or email away. Not to mention, when you invest in Weed Man, you are part of a family. Your fellow franchisees would be happy to lend a hand, if ever needed.

Marketing Assistance

Need help creating a marketing piece? Contact us! Need help with your social media efforts? We’re here for you. Interested in gaining some PR for your local initiative? No problem! Whatever your need, the Weed Man team is here to support you and the success of your business.

Purchasing Power

Purchasing power is a big advantage of buying into a big franchise such as Weed Man. We have approved vendors for just about everything new Weed Man owners require. When supplying for more than 455 territories, the savings are tremendous.

Hard Work is Rewarded

At Weed Man, we strive to be successful and when our franchisees do a great job, we let them know. Celebrating hard work is important and a great motivator for anyone. In addition to celebrating your everyday successes, we also distribute several awards at our Annual Conference and announce when a franchisee has become a part of our network’s coveted ‘Million Dollar Club.’

Exclusive Territory and Option to Own Multiple Locations

Weed Man has franchises across the country and is even sold out in Canada! When you join the Weed Man team, you invest in your own, exclusive territory, which typically services around 150,000 people. You also have the ability to buy more than one territory. In fact, most Weed Man owners start out with at least two. Want to expand in a different market? No problem! Become a multi-unit franchisee today!

For more information on franchise opportunities in your area, visit us at www.weedmanfranchise.com or call us at 888-321-9333.

Top 10 Reasons to Invest in a Weed Man Franchise

#BusinessTips with Weed Man’s COO

Over the years Weed Man has remained the #1 Franchise in Lawn Care. The company has also been named One of the Best Franchises to Buy by Forbes magazine. Last year alone, the company secured over $83 million in system sales, a 13% increase over 2014. For 2016, the organization is on track to hit the $100 million mark, as we expect to add as many as 50 new territories throughout the United States. Weed Man COO Jennifer Lemcke has helped grow the company “from humble beginnings – one customer at a time.”  And with that said, the savvy business woman has some words of advice for business owners across the globe.

What productivity hack ensures you’re hitting your top priorities and focusing on the right tasks?

I use Outlook religiously – for to-do lists, reminders, scheduling for my personal life and business, appointments, sports games etc. But, if I’m feeling really overwhelmed, I will go ‘back to the basics’ and set up a binder, organize it, highlight things, make indexes and check tasks off as they’re completed. It brings a level of calmness to me.

How did your past work experiences impact your leadership style today?

I have been blessed to have great mentors throughout my working life. The one thing I’ve learned from them over the years is simple: be nice to people and listen. Say ‘hello’ in the morning, smile and be positive. Talk and give your opinion where needed, but also listen to what people have to say, reflect and take other people’s opinions to heart.

Weed Man is very customer-service focused and committed to informing their customers. How do you train that type of commitment?

Every single employee who could possibly be in contact with a customer has a training program, not just outlining the basics, but also explaining the appropriate attitude to have and how to act. A great definition of customer service is ‘a wave’ and with that, comes an analogy that I love to use. When you’re sitting in traffic and someone is trying to merge, if you let them in and they wave and smile, you feel satisfied and happy; but if the driver who merges doesn’t wave or acknowledge your kind act, drivers will typically become agitated and depending on their driving style, could mutter something under their breath, follow tightly behind that car or not let anyone else merge in front of them. It’s the same way in business. Smile, be positive, acknowledge your customers’ needs and desires and they’ll keep letting you in…or, in Weed Man’s case, they’ll keep letting you service their lawn. It’s that simple!

If you are interested in learning more about franchise opportunities in your area, visit us at www.weedmanfranchise.com or call us at 888-321-9333.

#BusinessTips from WM COO

Weed Man’s Reputation

With over 45 years of experience in the industry, Weed Man has always strived to give customers a beautiful and healthy lawn to enjoy. Not only do our integrated services provide peace of mind, but also result in increased property values. We know lawn care and we tailor our programs for each individual green space.

In everything we do, there are systems based upon measurable results, which have been tested, improved and ultimately proven to increase efficiency and profitability. Proprietary software and algorithms have also been created to ensure ease of operation and uniformity in the measurement of our franchisees’ results.

In addition to our experience as a company, our proven systems and ease of operation, the entire Weed Man organization is completely dedicated to providing franchisees with the best possible opportunity available. We’ve developed extensive training programs and have an unparalleled support network. Every Weed Man franchisee is supported by their local and experiences franchisor who serves as a personal consultant and mentor, providing experience, guidance and encouragement along the way.

With all of this in mind, there’s no doubting how we have achieved such a phenomenal reputation in the industry. Last year we were named One of the Best Franchises to Buy by Forbes magazine and year after year, Entrepreneur has named us the #1 Franchise in Lawn Care on the Franchise 500® list. In fact, Weed Man has jumped 5 spots from 2014 and a whopping 305 spots since 2009.

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Finishing up last year with $84 million in annual system sales, it is evident that our franchisees have been working hard and achieving success in their businesses. But, that doesn’t mean there isn’t room to grow! We plan to hit the $100 million mark by the end of this year. Are you interested in helping us meet our goal and making a name for yourself? We have many opportunities available across the U.S. Call us today at 888-321-9333 for more information, or visit us at www.weedmanfranchise.com.

>> View our franchising video below!

 

Top 10 Tips for Running a Successful Business

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Have a vision. Most entrepreneurs have a vision prior to just up and starting a business, whether it a passion for something or a dream of leaving a legacy for their children. In order to be successful as a business owner, you must have a vision for your business and for your future.

Believe in what you’re selling. So many people make the mistake of starting a business that they’re not passionate about. If you don’t believe in what you’re selling, your customers won’t believe it in either. Love what you do and live what you love.

Focus on finding the right talent for your company. Finding star talent can be difficult, but if you put in the leg work now, it will pay off in the future. Remember, quality is better than quantity. Take the time to find great employees, rather than struggling with employee retention down the road.

Take the time to train your employees. Once you’ve started building your team, don’t forget to train, train, train. Knowledge is power and if your employees are confident in their role, customers will notice and be more confident in what they are buying. Don’t forget to motivate your staff as well. Keep the morale high by offering positive feedback, incentives and even promotions!

Take care of yourself. Being the business owner, it is imperative that you keep yourself and your family happy and healthy. Exercise, eat right and spend time with your family and friends. Encouraging your employees to do the same will benefit not only themselves, but your company as a whole.

Network. It is so important to network within your community, with customers, potential customers and even possible business partners. Keep an open mind and make a great reputation for yourself and your company. Not only will it look good on you, but it will also help business.

Put yourself in your customers’ shoes. Offering great customer service is imperative to running a successful business. If a customer has a complaint, suggestion and/or concern – listen to them, help them and put yourself in their shoes to really better the situation.

Be creative. Marketing plays a large role in the success of any business. Be creative with your efforts and utilize as many avenues as possible – social media, Internet, print, radio, public outreach, community events – you won’t know if it works until you try!

Be consistent and realistic. Remember, starting your own business is not a get-rich-quick solution. Building a successful business takes time. Be consistent with your efforts and realistic with your vision for the future.

Franchise. Franchising is a great alternative to starting your own business from the ground up. Weed Man knows our competition and we know how to excel in the green industry. We have been doing what we do for over 45 years, have a great reputation, a diverse skill set and a business model that has been practised and proven to be effective.

Looking to expand your current business or make a career change? Find out if Weed Man is right for you: call 1-888-321-9333 or visit www.weedmanfranchise.com

Why to Invest in a Franchise

Franchising is in a class all of its own. Many people overlook franchise opportunities because they assume they won’t be in charge of their own business, but Weed Man franchisees are a great testament to how effective franchising is and how it can change someone’s life.

We have many Success Stories to tell. In fact, you can find our latest, written on Weed Man Fresno owner Jeff Kollenkark right here. Many other satisfied franchisees’ testimonials can be found on our website as well!

People typically will go into business for themselves because they get to call the shots and be their own boss, enjoy the convenience of having a flexible schedule, provide jobs within their communities and build a legacy for their family. With franchising, all of these things can be accomplished – you’re just not doing it alone. Here’s Why to Invest in a Franchise.

  1. An incredibly knowledgeable support system. The Weed Man family is made up of industry professionals who have decades of experience in lawn care or other related industries, such as landscaping and pest control.
  2. You don’t have to start from scratch. Weed Man was established over 45 years ago. Our systems have been practised, proven and improved over the years.
  3. New to entrepreneurship? We provide extensive 10-day training at our corporate office for all new Weed Man franchisees.
  4. With a proven business model and extensive business plan, Weed Man franchises are more likely to gain financing from financial institutions, as opposed to start-ups.
  5. Purchasing power. Need we say more?
  6. Weed Man has secured over $140 million in system sales, due to our franchisees’ hard work and commitment to the brand – numbers don’t lie!
  7. Lastly, Weed Man has an amazing reputation in the green industry, and more specifically in the franchising side of things. Recently, yet again, Weed Man made Entrepreneur’s Top 10 List. Weed Man has also been ranked by Forbes as One of the Best Franchises to Buy.

If you are interested in learning more about franchise opportunities in your area, visit us at www.weedmanfranchise.com or call us at 888-321-9333.

7291 Mike in Front of Trucks

Navigating the Future, Charting the Course – Weed Man Annual Conference

The Weed Man team recently returned from Orlando, Florida, where the Weed Man USA Annual Conference was held. It was a busy few days, spent catching up with fellow Weed Man owners and staff, learning ways to better our businesses and celebrating our success as an organization. As a team, Weed Man has achieved $84 million in system sales and with our track record, we are planning to reach the $100 million mark by the end of 2016. And with the leadership, drive and determination we were so lucky to witness at this year’s conference, we have no doubt that our franchisees will get us there!

Weed Man’s annual conference is a time to celebrate our franchisees’ accomplishments – recognizing the leaders in the group and helping the others rise to the top! At the annual Awards Gala, we were happy to award many franchisees and other staff for their hard work and dedication to the business and brand itself. The awards included Rookie of the Year; Most Improved; Emerging Leaders; Online Outreach, Ambassador Award; Community Champion; Marketing Performance (three categories); Referral Engagement; Customer Loyalty; Multi-Unit Franchisee of the Year; Award of Excellence and a 20-Year Tenure award, which was  awarded to our longest standing U.S. franchisees, Dwight and Debbie Wolfe.

We had many first-year attendees and hope to welcome even more at Weed Man’s 2016 conference. If you are interested in learning more about franchise opportunities in your area, visit us at www.weedmanfranchise.com or call us at 888-321-9333. We look forward to hearing from you!

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Three Reasons Why Weed Man Businesses are Awesome

Are you an aspiring entrepreneur, but can’t decide on what industry you want to delve into? Do you own an existing business, but are interested in ramping up your growth? Weed Man could be your solution! Lawn care may not be ‘sexy,’ but it sure is profitable. We have managed to grow our annual revenue by over $40 million in just the last five years! People are hiring Weed Man to ease the burdens of maintaining their homes, and to help them free up more time to enjoy life’s pleasures. And by all means, we are happy to help!

Consumers recognize that hiring Weed Man is a truly compelling value when compared to the retail costs of products, as well as the labor that goes into mixing and applying those products. It is not uncommon for Weed Man franchisees to receive phone calls from prospective customers dealing with the angst of uncertain results incurred by “DIY-ing” their lawn. There are also environmental benefits of maintaining a lush and healthy green space, which further increases the demand for professional lawn care services.

Aside from these favorable demographic trends, there are a few other reasons why Weed Man businesses are, to put it bluntly, awesome!

Recurring Revenues

Recurring Revenues

A well-run lawn care company can count on the vast majority of its customers automatically renewing each year. For instance, fertilizer needs to be applied multiple times throughout the season and weeds don’t come and go on a schedule – they need to be tended to! This brings in recurring revenues and allows us to focus marketing efforts on net growth rather than repeat sales. Weed Man offers top-of-the-line customer care and so, majority of our customers are repeat business. In fact, Weed Man boasts an impressive customer retention rate of approximately 75-80%.

Economic Stability

Economic StabilityWeed Man businesses offer limited exposure to recession. While no business is recession-proof, lawn care is a low-cost and high-valued service, a small slice of the consumer’s disposable income that can add as much as 15% to a home’s value. In addition to these undeniable facts, Weed Man franchisees are always building on a growing database of renewing customers, creating equity and expanding their business in the process.

Facts & Figures

Year after year, research shows a significant increase in the use of professional lawn and landscape services. Some of these statistics include:

Lawn care services continue to be a desired service by dual-income families and maturing baby boomers. Across these demographics, consumers understand the value of a healthy looking lawn and landscape and enjoy the tranquility that a lush, green lawn can provide.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option! We would be happy to meet you, guide you and help you form a strategic partnership. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

What Sets Weed Man Apart From Other Lawn Care Franchises?

When opening a business, it’s important to consider your potential competition. In any industry, having competition is inevitable – and can actually help drive your success! In lawn care, it’s no different. Although we are in the same industry and offer similar services to other lawn care franchises, there are several factors that set Weed Man apart from the competition:

Locally Owned & Operated

At Weed Man, we’re proud of the fact that all of our franchises are locally owned and operated, meaning that we live and work in the very communities that we serve. With other lawn care franchises, franchisees act as managers, while corporate controls day-to-day activities. Hiring locally is important to many consumers in today’s day and age. Our model allows franchisees to run their businesses independently, while only asking for support or guidance when wanted or needed. Owners are also able to cater to their communities in the best way they see fit, whether through involvement in local initiatives, giving back, or building a visible presence at community events.

Supportive Extended Weed Man Family

On the flip side, when franchisees do require our assistance, we have the best support in the industry in the form of regional sub franchisors and a dedicated corporate team. When new franchisees come on board, they immediately become part of Weed Man’s extended family, and we will do all we can to help them achieve success in their new endeavor.

One of the Best Franchises to Buy

Did you know? Just recently, Weed Man was named One of the Best Franchises to Buy by Forbes magazine. The decision was made based on data compiled by the franchise industry research firm FRANdata. Each and every franchise brand was analyzed and ranked by cost of initial investment. Five-year growth rates, five-year continuity rates, consistency of ownership, and level of franchisee support were weighed heavily in the process.

Reasonable Start-up Costs

Having been ranked #10 by Forbes of all franchise companies with entry fees less than $150k, Weed Man is an affordable investment for entrepreneurs. When investing in a double territory (300,000 population), like the majority of new franchisees do, the total capital investment can be as low as $118,450. That investment includes rights to the territory; initial and continuous training in all aspects of the business, including marketing, administration, technical, computer, business training and long-term planning; and our state-of-the-art computer system – developed especially for Weed Man.

Exclusive Products

Our exclusive, golf course quality slow-release fertilizer is top of the line and only accessible to the Weed Man network. This product provides our customers with visible, long-lasting results, which allows us to build our reputation of excellence.

If owning a business is something that you’ve seriously considered, or if you already own a business and are looking for an additional profit center, Weed Man is a great option! We would be happy to meet you, guide you and help you form a strategic partnership. For more information on franchising with Weed Man USA, visit http://www.weedmanfranchise.com.

Weed Man Lawn Care Franchise