Can E-mail Marketing Help Your Business? (Part 2)

email-marketing-tips

Last week we gave you a quick rundown of the many benefits of e-mail marketing and filled you in on a few best practices. Join us for part two as we continue to delve into how to make your e-mails stand out from the crowd while appealing to your customers and prospects.

Tip #4: Consider Your Content & Layout

Pay close attention to what you include in your e-mail and how it will be displayed to the reader.

  • Keep e-mails short (under 750 words), relevant, and to the point
  • Use images sparingly and do not place text within pictures
  • Use short blocks of text to keep the reader’s attention
  • Break content up with descriptive headlines
  • Avoid “spammy” words/phrases, such as free, great offer, save up to…
  • Opt for a newsletter format if touching upon multiple topics

Tip #5: Link it Up

Direct readers to specific online platforms – such as your website, Facebook page, or their online account – by incorporating “buttons” or by hyperlinking keywords/phrases.

Tip #6: Track Your Statistics

Regularly monitor which of your campaigns have the best open rates. Generally, a campaign with an open rate of 20% or higher is considered a success, but this is heavily dependent on your industry.

Tip #7: Keep Your E-mail Database Up to Date

Keep stored e-mail addresses up to date by correcting or deleting invalid contact information. Poor quality data can lead to your domain being blacklisted by various servers, meaning your customers may not receive e-mails intended for them. Regular maintenance of your e-mail database will also ensure that you have the most current customer/prospect information on record, giving you the best chance at increasing business.

The above tips are meant as a guideline only – there is no “one size fits all” marketing strategy. You’ll need to do some exploring and run internal tests to find out what works best for your business. Good luck!



Brought to you by Weed Man. For information regarding the Weed Man franchise opportunity, contact us today at 1-888-321-9333 or www.weedmanfranchise.com

Happy Customers

Happy Customers

At Weed Man, we are extremely customer service-oriented. We try our very best at all times, to meet and exceed our customers’ expectations; because not only are we committed to the environment, we are also committed to our philosophy of “Promises Kept.” We offer customers open and honest communication and educate homeowners to ensure they are equipped with the information to help their lawn meet its full potential. The true value of Weed Man’s services is realized only when both the company and the customer are doing their part. But it doesn’t stop there! Here are some helpful tips for keeping your customers happy.

Train Your Employees.

At Weed Man, our employees are the backbone of the company. We take pride in offering ongoing training, to ensure all staff is equipped with the skills and tools necessary for providing excellent customer service.

Look Professional.

Dressing the part is half the battle. If your business doesn’t already offer employees branded uniforms, we suggest considering it! Weed Man technicians, customer outreach representatives and other in-field staff members are given uniforms to help create recognition throughout local communities, and to promote a professional, put-together look. If uniforms are not an option, try implementing a dress code to ensure every employee is meeting your company’s attire standards.

Pay Attention.

It’s imperative that you hear what customers are saying. Feedback, whether it is positive or negative, can help your company improve and grow…successfully! Communication is a two-way street. Saying that, there’s no point in listening if you’re not going to take customer feedback seriously. Point of sale dialogue is a crucial part of the process. Customers will surely use these encounters to form an overall opinion of your business.

Be Honest and Open.  At Weed Man, we pride ourselves on offering customers open communication. If we make a mistake, we own it. If customers are not satisfied with the results on their lawn, we will visit their home within 48 hours to resolve the situation.

Communicate. Stay in touch with your consumers. Creating a relationship with them will make them feel more at ease and with that, the likeliness of referrals and continuous service increases. To stay connected, consider writing regular emails and/or e-newsletters (we suggest about twice a month), create useful and informative marketing pieces and even consider making phone calls to ensure they are happy with the service they’re receiving.

To learn more about franchise opportunities in your area, visit us online at www.weedmanfranchise.com or call 1-888-321-9333.